There's no gatekeeping. I control nothing of what others do. Also, outside of what i control, i also have no desire to exclude. With that being said, tons of these girls are first time viewers entirely because of swift and kelce. It means they wouldnt be acting the way they are now if ot wasnt for this interesting circumstance. When they break up, theyll stop. Ultimately to each their own, I don't care at all. Free country for everyone.
Ultimately though, it has a material impact monetarily. And I assume (although it's a conspiracy) has a material impact on the outcome of the games.